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Press Release - March 2008

With Funky Cowhides new animal-print range, the only endangered species is the carpet traditionalist

A stunning range of animal-print cowhide rugs just launched by online rug retailer Funky Cowhides gives everyone the chance to bag a wild beast and lay its colourful hide across their floor. Once upon a time, friends and neighbours would have frowned on such wilful disrespect for the natural world. But not any more. The new range of cowhide rugs may look convincingly real, but they're nothing more than beautifully patterned and coloured natural cowhides.

Before they launched the range, Funky Rugs conducted some research into attitudes towards animal skins. The overwhelming response was that the wild look of tiger, leopard, and zebra prints was thoroughly desirable, but that the use of genuine animal skins was totally unacceptable. Buyers thought that if a manufacturer could reproduce the look and feel of a wild animal using everyday materials, they would have a market winner.

The Funky Cowhides animal-print range does just that. It blends the patterns and colours of the African savannah with the soft-skinned authenticity of the farmyard cow. By mixing real hide with nature's most seductive camouflage patterns, Funky Cowhides hope to bring out the animal in the most retiring of interior designers. Now anyone can indulge their beastly fantasies and sink into a convincingly real skin of zebra, big cat, or dozing crocodile.

In the midst of all this animal fun, the only endangered species is the rug traditionalist who wouldn't dare cover a floor with leopard or tiger skins for fear that their seductive patterns might wake the beast within. Not surprisingly, most rug buyers can't wait to let go of their inhibitions.

For those who want to play around with the idea of faux animal skins, Funky Cowhides have also introduced animal print hides in bright reds and burgundies, as well as some with metallic threads running through them. Many styles are exclusive to Funky Cowhides.

To learn more about the wildest range of patterned and coloured natural cowhide rugs online, visit www.funkycowhides.co.uk.

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